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ACTION CHALLENGE

As our name suggests, Action Challenge specialises in the creation of challenging, travel-based activities the world over. With over 200 challenges in some of the most unexplored places on the globe, we are proud of the lengths we go to, to bring our clients experiences they would be unable to find elsewhere.

Cycling is in our blood and we thrive on the challenge of organising and delivering unique and memorable rides - whether 24 hour endurance cycles linking cities in the UK and Europe, through to point to points in the remotest parts of Africa, Asia, and South America. We are experts in conceiving, developing, and executing some of the most challenging and rewarding group cycles available. We know all about the complex logistics required to make a ride safe yet fun, and we are fortunate to employ a fantastic team of professional cycle guides, doctors, medics, physios, bike mechanics, drivers, caterers, and logisiticians to help us achieve this.

We’re also rather keen on our work-hard, play-hard ethic. Many of the people who come on our trips literally have a mountain to climb in terms of the scale of the challenge they are taking on. We believe that with effort should come reward, and make sure that all our participants get the opportunity to celebrate their accomplishments in a truly befitting style.

And finally, we know that there’s something strange that happens to people when they are out on a mountain pass or cycling through some totally foreign environment. You can see their faces loosen and their bodies lighten as they look around and put life into perspective. It’s seeing that transformation that gets us out of bed in the morning and it’s why our motto is…

"of all the paths you choose in life, make sure some of them are dirt...''